Monday, June 8, 2009

"Some things never change..."

In a 1991 Pepsi commercial, supermodel Cindy Crawford steps out of a red Lamborghini at a remote roadside rest stop. Wearing a white tank top and denim cut-off shorts, she flicks her hair and saunters over to a vending machine, where she buys--and drinks--a can of ice-cold Pepsi. She's oblivious to the two young boys who are watching, spellbound.

The Pepsi commercial, which was created by Omnicom agency BBDO and last aired during the Super Bowl 17 years ago, was rated as the sexiest TV commercial among 35 viewed by eight judges from the advertising industry.

The ad vets rated it and several other sexy-yet-understated spots higher than more explicit commercials, including a Carl's Jr. commercial featuring Paris Hilton washing a car and a perfume spot with Britney Spears hooking up with a fellow guest in a hotel. The judges said they liked racy ads that left something to the imagination. They thought that even sexy ads should relate to a product's supposed benefits.

The full story and images of the top 10 (including Cindy's) at The subject line, it should be noted, comes from the remake of that commercial from a few years back when Cindy is joined by Presley and Kaia ("...and some things do").

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