Monday, June 8, 2009

"Some things never change..."

In a 1991 Pepsi commercial, supermodel Cindy Crawford steps out of a red Lamborghini at a remote roadside rest stop. Wearing a white tank top and denim cut-off shorts, she flicks her hair and saunters over to a vending machine, where she buys--and drinks--a can of ice-cold Pepsi. She's oblivious to the two young boys who are watching, spellbound.

The Pepsi commercial, which was created by Omnicom agency BBDO and last aired during the Super Bowl 17 years ago, was rated as the sexiest TV commercial among 35 viewed by eight judges from the advertising industry.

The ad vets rated it and several other sexy-yet-understated spots higher than more explicit commercials, including a Carl's Jr. commercial featuring Paris Hilton washing a car and a perfume spot with Britney Spears hooking up with a fellow guest in a hotel. The judges said they liked racy ads that left something to the imagination. They thought that even sexy ads should relate to a product's supposed benefits.

The full story and images of the top 10 (including Cindy's) at The subject line, it should be noted, comes from the remake of that commercial from a few years back when Cindy is joined by Presley and Kaia ("...and some things do").

Saturday, June 6, 2009

Elle est très jolie, sexy: c'est un fantasme, elle est magnifique!

Cindy attended the opening of the W Hotel in Fort Lauderdale - more images can be found here. All in French, mind.

The ever-busy Cindy was also in Québec as part of her duties for the successful Cindy Crawford Home line. Read it here, but be warned it's also all in French!

Tuesday, June 2, 2009