Thursday, May 15, 2008

Thirsty for Change Campaign

May 7, 2008New York

Cindy Crawford's New Eco-Chic Campaign
Former Supermodel Teams Up With PUR Water Filtration System to Help the Environment and Poor Children

After giving birth to two children, former supermodel Cindy Crawford says she had an "eco-awakening."

The celebrity mom has now teamed up with the PUR Water Filtration System company to raise awareness about water and plastic waste through the "Thirsty for Change" campaign.

Crawford has designed an eco-chic reusable aluminum bottle with PUR and is hoping her example will inspire others to adopt more environmentally friendly habits.

Though estimates vary widely, PUR says that last year Americans went through 50 billion plastic water bottles, with 38 billion of them ending up in landfills. National

By switching to filtered tap water and a reusable bottles, PUR says each person can help cut down on plastic bottle waste, save money and protect themselves from dangerous contaminates.

"As a mom, I'm particularly concerned because I want my kids to grow up in a healthy environment. I filter my tap water with PUR. It's a really simple yet impactful way to reduce the amount of unnecessary plastic my family uses, while also ensuring that we always have access to clean, great-tasting drinking water," Crawford said.

More than 5,000 children die every day because they don't have access to an adequate supply of clean, safe drinking water, according to PUR. Proceeds from the limited-edition Thirsty for Change bottle will benefit Procter & Gamble's Children's Safe Drinking Water Program. Credit:ABC News

Cindy leaving ABC's studio in New York

May 5, 2008 Vanity Fair Green Beat Blog
Cindy Crawford: Break the Bottled Water Habit Challenge

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